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Since its launch in 2012, Stanley / Stella has focused on simplicity, highlighting the essence of the garment. The driving force of its founder Jean Chabert: to break codes, be a game changer who reinvents fashion for a better world.
We want to inspire positive change through our collections and partners from our communities, offering products that  respect  people, the environment and the customers. 
We aim at producing more  authentic  and more  responsible clothes that you are proud to wear and sell. Pieces that initiate change in the textile industry, made in a more human, ethical and ecological way. 

Our values


Stanley/Stella is driven by innovation and our entrepreneurial spirit. We believe choosing the right partners empowers innovation. We are always experimenting to improve our products, our digital services and our entire supply chain.


For you, as for us, every detail counts. We make no compromise when it comes to reaching for excellence. In every aspect of our business, we aim to surpass our own results. Our collections and actions should always raise the standards and change the perception of the textile industry.


Everything at Stanley/Stella is about people. It is our essence. From our dealers and suppliers to our employees and customers, we ensure everyone feels listened to and is treated with respect and dignity. We actively strive to create an ecosystem with a positive spirit. 


Sustainability is at the core of our business culture. We are committed to continuously improving how we create and operate, from the cotton farm to the collection, to how we manage our waste. We always act with transparency for people, the planet, and society. 


Our planet faces huge environmental, social, and economic challenges. The fashion industry has a duty to respond to these challenges and to changing needs around the world.  Sustainability and care for our planet and its people have always been at the heart of Stanley/Stella’s activities.  

Together with our employees, suppliers, and Official Dealers, we aspire to form a community of like-minded individuals, driven by the common desire to positively impact both the Stanley/Stella ecosystem and our industry. 

The Stanley/Stella Charter, launched in 2022, is our guiding framework which represents what we stand for as a company in the garment industry. It articulates our commitment to addressing critical environmental, social, and governance (ESG) issues in our area of influence, and outlines the ten core principles that guide our behaviour and inspire the entire Stanley/Stella community to care about our planet and its people.

Our goals and engagements for the Planet 

We know that our planet’s natural resources are precious and limited, which is why we want to do everything we can to preserve them. We all know that we are reaching the limits of the earth’s natural resources. At Stanley/Stella, we want to take responsibility for preserving the soil, water, air and biodiversity. Our three areas of action are centered around using no harmful materials and chemicals, reducing carbon emissions, and driving circularity.

Nature protection

Preserve soil, water, air and biodiversity through responsible material sourcing, manufacturing, distribution and decoration.

Carbon footprint

Contribute to global carbon  neutrality by leading CO2 reduction  activities across our value chain  and engaging in compensation  initiatives.


Minimise product and packaging waste at production and consumption levels, taking steps towards circular business models.

Our goals and engagements for the People 

We know that without our people, we would not be who we are today. This is why we strive to look after their well-being and value their talent.  Stanley Stella has grown considerably since its origins in 2012; growth that would not have been possible without dedicated individuals and strong partnerships. We want to continue our commitment to people; in line with our membership of Fair Wear Foundation (FWF), our efforts are focused on securing good working conditions and well-being.  

Working conditions  and well-being

Respect human rights by providing  and advocating for safe and good  working conditions.

Diversity, inclusion  and equity

Promote diversity in recruitment  and business practices, an inclusive  professional environment, and  equal opportunities for all.

Community engagement  and impact

Contribute to the economic and  social development of communities  through fair remuneration,  education, and our ecosystem  engagement.

Our goals and engagements on working principles  

Actions without impact are not enough; we believe that the way we work contributes directly to our success and to the achievement of our sustainability objectives.  At Stanley/Stella, we want to make sure that our sustainability actions lead to real impact, and we want to go one step further in how we approach every objective.

Accountability and  traceability

Take accountability for our actions  across our supply chain through full  traceability and human rights and  environmental due diligence.


Stimulate open-minded dialogue  and collaborate with our  communities and stakeholders  within and outside the industry for a  bigger and better impact.

Innovation and  empowerment

Reinforce business sustainability  through digitalisation and  innovative thinking and actions.

Transparency and authentic  communication

Openly and accurately  communicate with our communities  and stakeholders about our social  and environmental challenges, the  actions we are taking, and where  our limits lie.


Since 2012, STANLEY/STELLA has provided garments to a network of official retailers, including textile branding specialists, events agencies, experts in promotional objects...

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