Choosing our materials consciously

Fibre selection has a considerable impact on a garment's quality, durability and recyclability, all of which contribute to its environmental footprint. We use only 100% certified organic cotton, recycled (cotton, polyester, nylon and elastane), and regenerative cellulosic fibre, holding the most recognised certifications such as GOTS, GRS and OEKO-TEX®.

The story behind our materials

To guarantee the traceability of our raw materials, all our products are certified by GOTS by Control Union CU 819434 (for organic cotton) or GRS by Control Union CU 819434 (for recycled cotton, recycled polyester and recycled nylon).

With the aim of further ensuring the integrity of our materials, we also go beyond certifications, undertaking various actions. For example, our local teams in Turkey and India are in direct contact with the cotton farmers, and we regularly test the lint cotton and yarn to verify its organic content.

Since our start in 2012, we have used only organic cotton, grown from seeds that have not been genetically modified and that are cultivated without the use of chemical pesticides and fertilizers. Globally, less than 2% of the cotton produced is estimated to be organic. We initially sourced all our organic cotton from India, while in 2021, we began sourcing some of our organic cotton in Turkey, and in 2023, we started working with organic cotton farmers in Tanzania. Both Turkey and Tanzania are non-GMO countries, meaning they have banned the use of genetically modified cotton seeds. Our cotton origin in 2025: 46% from Türkiye, 45% from India, 9% from Tanzania.100%of the cotton we use is certified organic*
We turn waste into a resource by recycling materials and keeping them in use for longer. Recycled cotton is made from pre-consumer waste such as fabric offcuts or yarn fibres, shredded in pulp and spun into new yarn. Recycled polyester is made from post-consumer plastic bottles, used in outerwear and blends. Recycled nylon is made from industrial yarn waste, lightweight, strong and durable. Across selected products we also incorporate a small share of recycled elastane. All our recycled fibres are used in GRS-certified fabrics (Certified by Control Union CU 819434).100%certified recycled cotton, polyester and nylon from waste*
We blend organic cotton with TENCEL™ Modal, a cellulosic fibre made from wood sourced from responsibly managed forests, processed through a resource-efficient closed-loop system. Soft and smooth for premium comfort. Breathable and fast-drying. Resists pilling and keeps colours longer. Adds durability and shape retention to garments. Certified sourcing from FSC® or PEFC controlled origins, without compromising on quality or performance.TENCEL™Modal, from responsibly managed forests
by GOTS for blends containing >70% organic cotton or OCS certified <70%. Certified by Control Union CU 819434.
by GRS for blends containing >20%. Certified by Control Union CU 819434.

Our cotton origin in 2025 (%)

Türkiye
46%
India
45%
Tanzania
9%

Going beyond certifications

On our journey to source cotton in the most responsible way possible, we have diversified our cotton sourcing to include two non-GMO countries, Turkey and Tanzania.

We map our supply chain for full transparency and take other initiatives to reinforce the traceability and organic integrity of our cotton, including in-house expertise in cotton sourcing and regular visits to farmers, ginners and spinners. For recycled polyester, field trips are also a focal element to ensure that our garments meet the highest quality, environmental and social standards. This allows us to trace the origin of our recycled polyester back to the collected post-consumer PET bottles and observe all steps of transformation until the final material.

Dyes and finishing

Our priority is to ensure that dyes, finishing and other additives going into our products are managed through ambitious standards throughout the entire supply chain to reduce and prevent harm to people and the environment.

At production sites, our chemical management policies include compliance with the highest standards such as GOTS by Control Union CU 819434 and STANDARD 100 by OEKO-TEX®. STANDARD 100 by OEKO-TEX® is one of the world's best-known labels for textiles tested for harmful substances. The certification means that every component of a product has been tested for harmful substances and that the product is therefore safe for human use.

Positive environmental & social impact

Alongside environmental considerations, we also strive to foster positive social impact through our value chain.

In 2023, we started our collaboration with Remei Tanzania, part of the Swiss-based Remei Group. Remei is committed to creating value for all those involved in the textile supply chain, starting with organic cotton farmers in India and Tanzania. Remei Tanzania provides farmers with continuous local support, including training in organic practices and access to natural pesticides. It also ensures fair pricing through a purchase guarantee and a 15% premium on market prices, fostering financial stability and long-term commitment.

Positive environmental & social impact

Styles in the collection
135
Colours in the collection
106
Trusted factory partners
17