ICONICS
Our Iconics are a collection of forever pieces, staple styles made to the highest standard with premium finishing and details. We consider these to be the best products on the market.
2 STAR PRODUCTS
iconics collection dna
SUSTAINABILITY
Living a responsible lifestyle should be easy so we integrate sustainability into everything we do. This collection features our commitment to 100% organic cotton but also a new recycled polyester blend. We are certified to the highest levels and ethical in our sourcing and production.SIMPLICITY
This season, we’ve created clean lines and reflected high attention to detail in a collection that is forever relevant. Each piece is a go-to with an everlasting promise of comfort and style with items that are easy to wear and effortless to combine.ATTENTION TO DETAIL
In this collection, we’ve given precedent to all the extra things that come together to create something beautiful, special matching trims, exceptional metal-ware, and seams which are beautifully finished because we know that style and comfort lie in even the tiniest details.MODERN FIT
Modernity is more than a collection; it’s a way of thinking that ensures everything we do is relevant. We’re unveiling new styles, fits, cuts, and colours – all crafted to be totally modern and exploring new recycled fabrics that enrich our efforts to be completely sustainable.COLOURS
Trend aware but commercial, we are proud to offer around 100 colours and heathers.Each colour is carefully selected for its potential to offer a creative canvas. We’re talking about flashier colours and neutrals that both clash and compliment. No tone is selected in isolation so the wearers can combine and express their personality.SOFTNESS
Each style in our collection gives a strong sense of comfort & freedom of movement, making everyone feel instantly good from the second they’re put on. Our aim is to create a moment of joy right when a garment first touches the skin.PREMIUM
Premium is reflected in twin needle durable stitching,authentic kangaroo pockets, clean 1x1 ribs, and exactly
the right fabric weight for each product. It’s the attention
given to proportions, and a refusal to compromise
on our standards in production.
