THE PUREST WAY
TO WORK WITH COTTON
Everything we make has an impact on our planet and its people, but with our Natural Raw collection, we’re reducing that impact to the bare minimum. Made using undyed 100% organic cotton, it’s the ultimate example of how style and sustainability can go hand in hand.
THE TRUE COLOUR OF
ORGANIC COTTON
Our Natural Raw collection is completely free from dyes, which means that each garment reflects the true colour of the cotton plant itself. The fabric is textured with tiny specks of the original plant, including seed particles, adding to its beauty and authenticity.


RESPECTING NATURE
REFLECTING NATURE
PROCESSES THAT ARE
GENTLE ON THE PLANET
We adjusted our production process for Natural Raw fabrics to minimise the environmental impact. A gentler spinning process consumes less energy than traditional spinning and preserves the flecks of the original cotton plant. And with no dyes involved, we use fewer chemicals and up to 920% less water and energy.

GET INSPIRED
WITH NATURAL DYEING
Our Natural Raw garments provide the perfect canvas for your creativity. Thanks to the 100% cotton sewing thread, which absorbs dyes better than polyester thread, you can confidently experiment with natural dyes to retain these garments’ sustainable credentials.
