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The spring/summer collection 2024

SS24 collection: Tailored styles for all, streamlined and refreshed. From revamped Iconics to mid-light fabrics, find your perfect canvas in our renewed women’s t-shirt selection. Express your creativity effortlessly.

Welcome to SS24

Our biggest shake-up yet

We all know it’s not about having every style in the world – it’s about having the right ones.  
Styles that meet the diverse needs of our customers, whatever their age, gender, body shape, or location. It's this ambition that guided us in creating the SS24 collection, our biggest shake-up yet.  

We’ve simplified our collection structure, uplifted our best-selling Iconics, brought new focus to mid-light fabrics, and revitalised our women’s t-shirt offer. All to make it easier for you to find the perfect canvas for your creations. 
Discover the new collection

Setting new standards

At the heart of SS24 is a complete uplift of our Iconic styles. We’ve modernised fits, increased attention to detail, and brought more colour synergy across our adult and kids’ ranges. Plus, our Iconics 2.0 styles are now all crafted from 100% organic cotton, bringing us further in line with our DNA and values.
  • Modernised look & natural handfeel
  • 100% organic cotton sweatshirts
  • Excellent decoration results
  • More vibrant and deeper colours
  • Broad colour and fabric alignment  

Find out more about our Iconics 2.0

Light weight fabrics

With SS24, we want to make sure everyone can find the premium blank apparel they need – for every purpose, every season and every climate. Our Iconics Mid-Light range is all about versatility, with premium quality iconic styles in mid-light weight fabrics.
  • Ideal for mid-season or warmer climates
  • Premium quality for everyone
  • Mix of vibrant shades and core colours
  • Timeless fits to suit every purpose
  • Synergy across the collection 

Find out more about our Iconics Mid-Light

Celebrating women

We believe every woman deserves the perfect t-shirt – a t-shirt that reflects their style and offers the ultimate comfort and fit. So we revitalised our women's short sleeve t-shirt range to bring a more modern, diverse and inclusive offer.
  • 5 exciting new styles
  • Diverse choice of fits
  • Excellent printability
  • Fabric and colour alignment with unisex styles
  • Styles for every purpose 

Find out more about our new women's t-shirts