This privacy policy is valid from May 25th 2018.

Registered office and contact

Stanley and Stella SA, with registered office at Delta Building, Rue Jules Cockx 8-10, floors 3-4, B-1160 Auderghem, Belgium, registered in Belgium under the number BE 0810.580.894 (hereafter “Stanley/Stella”) is responsible for the processing of your personal data on the website
Your data are processed in compliance with applicable legislation regarding data protection, including the EU Regulation 2016/679 of the European Parliament and the council of April 27th, 2016 on the protection of natural persons with regard to the processing of personal data and the free processing of such data (GDPR).
For any question related to your data or to exercise your rights you can contact us by email at

Why we use your data

To serve you best, we collect your name and address details, e-mail address and/or phone number.
For Business sales we also collect common company details (Commercial Name, Company Address, VAT, activity, website). Knowing your activity helps us define if your company is eligible for partnership with Stanley/Stella.

Your personal data are collected to:
· Offer you the services of the website, execute your order and deliver our product
· Collect anonymous data about visitors;
· Manage the technical aspects of the website;
· After having made the data anonymous, compile statistics or conduct surveys with regard to the number of clicks and visits of the different areas of the website.

Your data are not :
· Used for direct marketing purposes unless you expressly request it.
· Sold to any third party.

Data that are collected automatically

We are able to store cookies on your computer, tablet or smartphone. These cookies help us to remember your preferences when using our website. Please refer to our cookie policy for further details.

Some data can also be collected without being stored in cookies. They are :
1. TCP/IP address
2. the type and version of your navigation system
3. the last page you visited on the internet.
They are transmitted to Google Analytics and help us monitor the load of our servers and general website traffic to improve your experience.

Communication of your data to third parties

Your personal data will be treated as strictly confidential and will not be communicated to third parties or be used for direct marketing purposes other than by Stanley/Stella, except if Stanley/Stella obtained your prior explicit consent (“opt-in”) for such use.

In some cases, we may communicate some of your data to third parties :
1. In order to properly deliver your order, we will transmit your contact details to transport & logistics providers
2. In order to grant you a credit limit, we will transmit your company number to some credit rating companies to check your solvability as request by the law
3. Only with your explicit consent (“Opt-In”) to send you information about our products we may copy your email address to Mailchimp – the service that handles our newsletter system.
In those cases, the commercial partners of Stanley/Stella guarantee to Stanley/Stella that they have actually received the authorization to communicate these personal data.
4. Only with your explicit consent (“Opt-In”), in order to provide a rapid and tailored premium service, we may share your contact information with the best suitable partner according to your requirements and location. Stanley/Stella is creating an exclusive network of Official Dealers able to provide personalization services.
You can at all times withdraw your consent, by sending an email to .

Serious violations

In case of serious violations of the law, we will have the right to communicate your data to the competent authorities (police enforcement and justice departments) at their request.

Data conservation

We will not store your data endlessly. After three years of inactivity we will regret to remove your data from all our systems.
In the case mentioned above (‘serious violation’) all data will be held as long as necessary for the purpose.

Right to access and rectify

You have the right to consult your personal data at any time, and to rectify or modify your data, by sending an email to or by letter to the address to the registered office Delta Building, Rue Jules Cockx 8-10, floors 3-4, B-1160 Auderghem, Belgium. Please attach a copy of your identity card so that we can verify your identity.
You are entitled to choose whether or not you communicate your personal data. However, you must be aware that some services may be refused if you do not complete your personal data on the Registration Form. Also, you must be aware that you are the only one liable for the correctness of the data that you communicate.

Right to object

You have the right to object to the processing of your personal data if you have serious and legitimate reasons to do so. You can exercise your right by sending an email to However, you cannot object to the processing of personal data in so far that this processing is essential for us to comply with our contractual obligations.

Right to export

You can request the export of all your data in a standard format.

Security and confidentiality

We have developed security measures that are technically and organizationally appropriate in order to avoid the destruction, loss, forgery, modification, forbidden access and unintentional communication to third parties as well as every other unauthorized processing of the collected personal data. We shall not be liable for any direct or indirect damage resulting from a fault or unlawful use of the personal data by a third party.
We remind you that the website may include links, hyperlinks or references to other websites that are not controlled or managed by us and to which this Privacy & Cookie Policy does not apply. We shall not be liable for the content of these websites, or for the offers, products and services offered by those websites. We advise you to carefully read the privacy rules of every website that you visit, especially since these rules can differ from the present Privacy & Cookie Policy.



Our website uses cookies and similar technologies to distinguish your preferences from those of the other users of our website. This allows us to give you a better experience when visiting our website and to optimize our Website.
Cookies and similar technologies do not allow us to systematically collect data that enable us to identify the users of our website. They only allow us to improve our Website, to better understand the interests of our users, and to measure the effectiveness of the content of our website.
As a result of recent changes in the law, all websites focusing on customers in the European Union are obligated to ask for your consent before using or saving cookies and similar technologies on your computer or mobile devices. This cookie policy is intended to give you clear and complete information about the cookies that we use and about their purpose. Please read our Privacy & Cookie Policy in order to know the privacy rules applicable to the website.
For further information about this Privacy & Cookie Policy you can contact us at .


A “cookie” is a small text file that we store on your browser or on your computer’s hard drive. We use cookies to remember your preferences when visiting our website.
Unless you changed your browser settings to refuse cookies, we will put cookies when you first visit our website.


There are different categories of Cookies, based on their source, function and the time they are used.
First party cookies are cookies set by a website visited by the user i.e. the website displayed in the address bar. (e.g. cookies placed by if you use first party cookies)
Third party cookies are cookies that are set by a domain other than the one being visited by the user. In case a user visits a website and a third party sets a cookie through that website, such cookie is considered a third party cookie (e.g. cookies set by Google, Twitter and Facebook).
Functional cookies are cookies that ensure the proper functioning of the website (e.g. cookies for log-in or registration, language preferences). Functional cookies are mostly considered first party cookies.
Non-functional cookies are cookies that can be set for statistical, social, behavioral, targeting and commercial purposes. They do not serve the mere technical support of the website.
· - Cookies with statistical purposes allow us to check which pages of the website you visit, where your computer is localized etc.
· - Cookies with social purposes allow the user to share the content of the visited website through social media with others.
· - Cookies with behavioral purposes allow to analyze the behavior of users in order to enhance the experience of the user and the navigation.
· - Cookies with targeting purposes allow creating a specific profile for you based on your surfing history to make advertisements more relevant for you.
· - Cookies with commercial purposes keep track of how many and which advertisements were displayed to a user.
· Non-functional cookies can be first party or third party cookies.
Persistent cookies remain stored on a user’s device after the end of a browsing session. The cookies are activated each time the user visits the website that sets the cookie (e.g. cookies set by social media such as Twitter, Facebook, Google Analytics etc.). Most non-functional cookies are persistent cookies.
Session cookies allow websites to link the actions of a user during a browsing session. A browsing session starts when a user opens the browser screen and ends when he closes the browser screen. Session cookies are only set temporarily. When you close the browser, the cookies will be removed. Most functional cookies are session cookies.


When you first visit our website, you accept the use of cookies. For an optimal use of our website, you need to accept cookies. You can block cookies by activating the browser settings that allow to refuse cookies. By rejecting cookies, you may no longer have access to (parts of our) website. Carefully read this Cookie Policy for more information. If at any moment you want to revoke your consent, you can uninstall cookies through your browser settings. If you wish to find out more about removing or blocking cookies, you will find the following website helpful:


We would like to point out that web browsers allow you to change your cookie settings. These settings can generally be found in the menu ‘Options’ or ‘Preferences’ of your web browser. In order to better understand these settings, you may wish to read the information available through the following links. If you need additional information, you can consult the ‘Help’ function in your web browser.
Cookie settings in Internet Explorer 
Cookie settings in Firefox 
Cookie settings in Chrome 
Cookie settings in Safari 


Information on cookies: More information on cookies is available through the following link: 
Internet Advertising Industry: The internet advertising industry drafted a guide to online behavioural advertising and online privacy that you can find on: 


For cookies set by third parties (incl. Google Analytics), we kindly refer to the statements set forth by such parties on their respective websites. Please note that we do not have any influence on the content of these statements nor on the content of the cookies set by such third parties.


This Privacy & Cookie Policy is subject to Belgian law. The courts of Brussels are exclusively competent for any kind of dispute that could arise from the interpretation or execution of this Privacy & Cookie Policy.


By visiting the website, you accept all the clauses of the present Privacy & Cookie Policy and you agree to the collection and processing of your personal data by Stanley/Stella in accordance with this Privacy & Cookie Policy.